Association Between Indulgent Descriptions and Vegetable Consumption: Twisted Carrots and Dynamite Beets.

Association Between Indulgent Descriptions andVegetable Consumption: Twisted Carrots andDynamite Beets In response to increasing rates of obesity, many dining establishmentshave focusedonpromoting thehealthpropertiesand benefits of nutritious foods to encourage people to choose healthier options.1 Ironically however, health-focused labeling of foodmaybe counter-effective, as people rate foods that they perceive to be healthier as less tasty.2 Healthy labeling is even associatedwithhigher hunger hormone levels after consuming ameal comparedwithwhen the samemeal is labeled indulgently.3 How can wemake healthy foods just as appealing as more classically indulgent and unhealthy foods? Because healthy foods are routinely labeled with fewer appealingdescriptors thanstandard foods,1 this study testedwhether labeling vegetables with the flavorful, exciting, and indulgentdescriptors typically reserved for lesshealthy foods could increase vegetable consumption.